Perspectives on state bar compliance, defendant acquisition strategy, and county-level market intelligence, written for the firms that take DUI cases.
Substantive perspectives on the systemic problems in legal lead-gen, and what actually works.
Most attorneys judge marketing on cost per lead. It's the wrong number, and it's why good programs get cancelled and bad ones get renewed. Here's the arithmetic that tells you whether a program is working, run against your fee schedule instead of your marketing budget.
Most attorneys have no idea what the rule requires. Here's a complete breakdown of every mandatory element, and the compliance mistake that causes campaign rejections.
A defendant who never asked to be contacted is not a lead. Here's what separates a Hand-Raiser from a name on a list, and how it changes your conversion math entirely.
Articles on this page are provided for general informational purposes only and do not constitute legal or ethics advice. Attorney advertising rules differ by state and change over time. Attorneys should consult the current rules of professional conduct in their own jurisdiction, and an ethics attorney where appropriate, before implementing any advertising program. See our Legal Disclaimer.
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